Integrated Organizing Approach
One of Enlace’s proudest achievements in the past 15 years is the development of the Integrated Organizing Approach (IOA). The IOA is a method to plan and carry out a campaign that finds and pressures a powerful target’s vulnerable points so successfully that the target is drawn to negotiate an agreement with the campaigning organization. The IOA combines internal capacity-building techniques with strategic campaign development and international mobilization to cultivate unique and effective campaigns.
As part of the IOA, we have developed frameworks, specific step-by-step collaborative planning processes, to transform and increase a group’s internal capabilities. Using the frameworks, a group develops a multifaceted campaign plan.
Analyze the strength of the base of workers and the strength of the organization. Inventory the changes the organization needs to make so that it can carry out the strategy. We teach organizations how to take a critical look at their structures and create better systems in areas that are lacking the high level of performance needed to implement the strategy and external work, in a well-coordinated and effective manner while sustaining a proactive mode of operating.
Identify groups that are strategically positioned to enhance strategy implementation and develop reciprocally supportive relationships with them. Our members help with the contacts that they have in their own country and in others in whatever way they can. These connections can turn a difficult organizing dilemma--a campaign against a huge multinational corporation--into an advantage. By connecting local organizations in different countries to support each other, we are developing an international campaign infrastructure to support local campaigns.
A successful proactive strategy must be built on in-depth research into a target’s future plans, to identify its direction and goals, and points of vulnerability. This is a massive research undertaking and requires the help of Enlace members and allies in locations where the corporation operates and is planning to operate.